take aways """building a successful website""'
Tips for building a successful website
Imagine Komal owns Elluminati, a glow(neon) sign store.
She carefully designs her store to create a great shopping experience and to
showcase her flair for glow(neon).
But when it comes to her website, she figures that since
her company is a small brick and mortar business, her website’s design and
content don’t really matter. Or do they?
Actually, a website is an extension of your business.
Just like your business’ physical location, you want your website to have prime
real estate, showcase your brand, and convert browsers into buyers. What type
of website might help Komal do that?
Let’s choose
The first step to creating a strong website is
finding a prime location, which on the internet is a good domain name (for
your web address).
You can use websites like GoDaddy or Google
Domains to search for and register available domain names. Don’t
forget to renew your contract annually to avoid losing it.
Consider including
a keyword in the address. Elluminati is a clever name, but people might not findit
if they do a search for glow(neon) signs. Adding “glow(neon)” or “signs” can
help people find Komal’s business
more easily.
Use the .com extension if it’s available because it’s the
most widely recognized domain name extension
#TIP
Set up a custom email address on your domain, like
Komal@elluminati.com. This will make your business look professional
, and can help increase brand awareness among people you email. You can get
this set up by using Google Apps for Work, Zoho Mail, or Rackspace Mail.
Your website should satisfy your customers’ needs,
while helping reach your business goals like raising awareness, driving sales,
or collecting leads.
Have an “about us” section explaining what your
business does and stands for. Link to your business’ social media accounts,
and have staff bios and customer reviews to help visitors get to know
you
Next, include features that are unique to your
business. For example, if Komal makes custom signs, she might want to
create a page that allows customers to design their own sign or see different
designs for inspiration.
To make contacting your business easy, and to help you to
stay in touch with customers, create a form on your “contact us” page, where
they can input their details. Don’t ask for too much information, or
they might not fill it out.
Search engines pull words from your webpages to
understand what the website is about, so it’s important that the website’s
content is descriptive.
To make sure your website covers all the relevant
information, like:
ü ➢ who
(Elluminati)
ü ➢ what (glow(neon) sign store
ü ➢when
(10-6 daily)
ü ➢ where (address )
ü ➢ why
(unique glow(neon) creations
by expert, Komal).
If you think it would be helpful to explain your
product or service in more detail, create a frequently asked questions
(FAQ) section to allow customers to learn more about your company.
Finally, make sure to use font sizes, colors, and
other aspects of design consistently across your website to make it look
presentable and professional.
DO THIS before launching the site
Now that you’ve seen how website design and content can
help your business, evaluate/examine your website or a competitor’s
website.
……………..
…..
We have covered the following aspects of a site
Why should my business have a website?
How can a business website help me and my customers
accomplish goals?
How do I create a strong website?
Happy learning and
earnings
Comments
Post a Comment